Monthly Archives: June 2013

Space Spotlight! CO+HOOTS

CO+HOOTS! Creative, Collaborative, Coworking.

A new coworking space seems to pop up almost daily, but there are a few spaces that stand out in our eyes.

CO+HOOTS was the first coworking space in Phoenix AZ, and founded by the fabulous Jenny Poon. She was highlighted in the 40 under 40 in the Phoenix Business Journal this year (clap clap)! CO+HOOTS¬† has its very own coffee shop for all of you caffeine lovers out there.¬† The space has an awesome glass conference room right in the heart of all the action,¬† and meeting rooms are conveniently tucked away in the back. Basically, we couldn’t get enough of this space, and we are happy to support them and their 2nd location in Texas; coworking works, and it is growing!

A great thing about the coworking community is that we are all about building and fostering relationships. We had the pleasure of hanging out with Jenny at the Global Coworking Unconference Conference and it was A BLAST. At GCUC,  coworking owners got to build relationships, make friends, share ideas, and inspire one another. Rayann and I had the opportunity to hang out with Jenny a couple weeks ago. With our iPhones in hand, we took a couple pics of some of the cool creative aspects of CO+HOOTS that we would like to share with you!


We heart white boards…. and peace signs.


Typical coworking lunch time… 2 screens, sports, takeout.


Member spot light! In the laid back lounge area.


Awesome way to stay organized, White board + black tape + organization = GET WORK DONE!


My favorite part. Meet the dishwasher mirror. GENIUS!


This guy right here…


The gals! Rayann, Jenny and Kristin. Taking the world by storm!


Startups and SpongeBob SqaurePants: Takeaways


Startups and SpongeBob SquarePants:  Takeaways

Believe it or not, SpongeBob has been broadcasting since 1999 with 152 episodes and 340 story segments. ¬†Although kids have been the primary viewers throughout the years, there are many takeaways regarding business from this widely acclaimed show. ¬†A story typically involves a relatively simple problem in which SpongeBob and Patrick engage in outrageous, creative, and hilarious solutions in an attempt to solve these problems.¬† Business lessons are often intertwined within these 15 minute long episodes. We can often turn to the great entrepreneurs of our time for advice, but sometimes it’s just more fun to turn to our favorite Porifera and his Echinoderm friend in Bikini Bottom.

1.  Work Ethic

SpongeBob has an over-the-top work ethic. He is passionate about his job at the Krusty Krab restaurant where he is charged with making Krabby Patties. ¬†His example to all of us is that even in mundane tasks, we must put effort into the details in order for the results to be spectacular. ¬†SpongeBob once said “I always come here at three a.m. ¬†This is when I count the sesame seeds.”¬† Although this an extreme example of¬† quality control, it shows us that preparation and work ethic can take a business from “eh” to SPECTACULAR.

2. Core Strategy

Many times SpongeBob and Patrick found themselves with a ‚Äúlight bulb‚ÄĚ of an idea and then made the efforts to pursue it. ¬†However, many obstacles come into play and they often stray from their original idea and go on wild whirlwind tangents that lead to laughs along the way, but also teach us valuable lessons. ¬†Many times we can conclude that if SpongeBob would have stuck with his original plan (Core Strategy), many of his pitfalls could have been easily avoided.¬† As a startup, it is easy to be pulled in many directions, especially with the promise of opportunity. It is crucial to stay on track, analyze new opportunities within your core strategy, determine whether they are cohesive and act accordingly.

3. Don’t catch the “Get Rich Quick” bug

In the episode ‚ÄúChocolate with Nuts‚ÄĚ, SpongeBob finds a copy of ‚ÄúFancy Living Digest‚ÄĚ magazine and is struck by the idea that he can sell chocolate door-to-door and get rich quick. Together with Patrick, they encounter problem after problem as they attempt to sell a product they know nothing about to customers they know nothing about. They were both caught up in the idea of wealth and overlooked the due diligence that is crucial to starting a business.

4. Hire passion

Mr. Krabs is a typical cartoon boss who is obsessed with wealth and believes that ‚Äúcash is king‚ÄĚ. ¬†While he spends the majority of the time at the restaurant counting his money, he has done a great job at hiring talent to properly execute his business. ¬†Although you shouldn’t take too many business tips from Mr. Krabs, he shows us that we should hire our weaknesses, and hire employees with a strong work ethic.

5.¬† Don’t let your work take over your life

Although SpongeBob demonstrates incredible drive and passion for his job, he also teaches us the dangers of letting your work take over your life.¬† In the episode ‚ÄúMissing Identity‚ÄĚ, he faints upon realizing his name tag is missing. ¬†This example teaches us that keeping a balance between work and personal life is crucial. ¬†Entrepreneurs often have to put in long hours and wear many hats, especially in the initial phases. Even though there may not be enough hours in a day, try to keep your life balanced. ¬†When you are not working, strive to rejuvenate and charge your batteries so when you do get back at it you have a clear, energized mind.