Author Archives: KristinD

Space Spotlight! CO+HOOTS

CO+HOOTS! Creative, Collaborative, Coworking.

A new coworking space seems to pop up almost daily, but there are a few spaces that stand out in our eyes.

CO+HOOTS was the first coworking space in Phoenix AZ, and founded by the fabulous Jenny Poon. She was highlighted in the 40 under 40 in the Phoenix Business Journal this year (clap clap)! CO+HOOTS  has its very own coffee shop for all of you caffeine lovers out there.  The space has an awesome glass conference room right in the heart of all the action,  and meeting rooms are conveniently tucked away in the back. Basically, we couldn’t get enough of this space, and we are happy to support them and their 2nd location in Texas; coworking works, and it is growing!

A great thing about the coworking community is that we are all about building and fostering relationships. We had the pleasure of hanging out with Jenny at the Global Coworking Unconference Conference and it was A BLAST. At GCUC,  coworking owners got to build relationships, make friends, share ideas, and inspire one another. Rayann and I had the opportunity to hang out with Jenny a couple weeks ago. With our iPhones in hand, we took a couple pics of some of the cool creative aspects of CO+HOOTS that we would like to share with you!


We heart white boards…. and peace signs.


Typical coworking lunch time… 2 screens, sports, takeout.


Member spot light! In the laid back lounge area.


Awesome way to stay organized, White board + black tape + organization = GET WORK DONE!


My favorite part. Meet the dishwasher mirror. GENIUS!


This guy right here…


The gals! Rayann, Jenny and Kristin. Taking the world by storm!


Startups and SpongeBob SqaurePants: Takeaways


Startups and SpongeBob SquarePants:  Takeaways

Believe it or not, SpongeBob has been broadcasting since 1999 with 152 episodes and 340 story segments.  Although kids have been the primary viewers throughout the years, there are many takeaways regarding business from this widely acclaimed show.  A story typically involves a relatively simple problem in which SpongeBob and Patrick engage in outrageous, creative, and hilarious solutions in an attempt to solve these problems.  Business lessons are often intertwined within these 15 minute long episodes. We can often turn to the great entrepreneurs of our time for advice, but sometimes it’s just more fun to turn to our favorite Porifera and his Echinoderm friend in Bikini Bottom.

1.  Work Ethic

SpongeBob has an over-the-top work ethic. He is passionate about his job at the Krusty Krab restaurant where he is charged with making Krabby Patties.  His example to all of us is that even in mundane tasks, we must put effort into the details in order for the results to be spectacular.  SpongeBob once said “I always come here at three a.m.  This is when I count the sesame seeds.”  Although this an extreme example of  quality control, it shows us that preparation and work ethic can take a business from “eh” to SPECTACULAR.

2. Core Strategy

Many times SpongeBob and Patrick found themselves with a “light bulb” of an idea and then made the efforts to pursue it.  However, many obstacles come into play and they often stray from their original idea and go on wild whirlwind tangents that lead to laughs along the way, but also teach us valuable lessons.  Many times we can conclude that if SpongeBob would have stuck with his original plan (Core Strategy), many of his pitfalls could have been easily avoided.  As a startup, it is easy to be pulled in many directions, especially with the promise of opportunity. It is crucial to stay on track, analyze new opportunities within your core strategy, determine whether they are cohesive and act accordingly.

3. Don’t catch the “Get Rich Quick” bug

In the episode “Chocolate with Nuts”, SpongeBob finds a copy of “Fancy Living Digest” magazine and is struck by the idea that he can sell chocolate door-to-door and get rich quick. Together with Patrick, they encounter problem after problem as they attempt to sell a product they know nothing about to customers they know nothing about. They were both caught up in the idea of wealth and overlooked the due diligence that is crucial to starting a business.

4. Hire passion

Mr. Krabs is a typical cartoon boss who is obsessed with wealth and believes that “cash is king”.  While he spends the majority of the time at the restaurant counting his money, he has done a great job at hiring talent to properly execute his business.  Although you shouldn’t take too many business tips from Mr. Krabs, he shows us that we should hire our weaknesses, and hire employees with a strong work ethic.

5.  Don’t let your work take over your life

Although SpongeBob demonstrates incredible drive and passion for his job, he also teaches us the dangers of letting your work take over your life.  In the episode “Missing Identity”, he faints upon realizing his name tag is missing.  This example teaches us that keeping a balance between work and personal life is crucial.  Entrepreneurs often have to put in long hours and wear many hats, especially in the initial phases. Even though there may not be enough hours in a day, try to keep your life balanced.  When you are not working, strive to rejuvenate and charge your batteries so when you do get back at it you have a clear, energized mind.

Keep Calm and Keep Coworking

keep-calm-and-keep-coworkingEver since the coworking movement started, a few questions have arisen. “What is coworking?” and “Is coworking a trend?”. We don’t think it’s going anywhere, but now Forbes came forward with an article from May 28th, titled [drum roll please] “Why Coworking Spaces Are Here To Stay.”

Coworking is bringing the world a new type of work environment, and it’s also positively contributing to the corporate world as well. Corporations will not be able to ignore the innovative coworking spaces and the ideas coming from them. Today, the corporate world’s primary focus is monetary capital, however, there are other important aspects of capital to consider as well. The Forbes article says it best:

“We believe that the 21st century economy will be largely fueled by capital other than monetary capital; meaning influence capital or social capital, human capital—we believe that those are going to be much more powerful as we shift from an industrial to a knowledge-based economy.”

This concept coincides with the very fundamentals of coworking. Yes, with coworking you are technically working alone alongside other people. However, the resources, and human capital at a coworkers fingertips are incalculable. Coworking spaces incubate variety, freedom of expression, and support individuals to bring their own uniqueness and creativity to the space. In the corporate world, many companies praise uniformity and structure. With coworking, rules are minimal and weirdness is encouraged; this could be a reason why some of the most up and coming companies are being born in coworking spaces today.

We’ll leave the final word from our friend Derek Neighbors with Gangplank: “I think that this movement is teaching not only individual freelancers a lot but is teaching corporate America a lot about how people interact, what makes them effective at creation and is really defining the future of how companies interact with each other on a deeper level.”

What do you think the main differences between the corporate world and the coworking world are?

The Juiciest coworking event of 2013- Why we’ll be there


Many people in the coworking community are already familiar with The Global Coworking Unconference Conference kicking off its second year in Austin, Texas March 5th-6th.  Rayann and I have been gearing up for this event for a few months now. We teamed up with Liz Elm, the Executive Producer of GCUC, and owner of Link Coworking to help spread the word via the web of this awesome event. We are proud to be a part of the GCUC social media team and we are looking forward to bringing you live action once the conference is underway!

Here are the reasons we are going:

  1. We believe in the coworking movement.
  2. We are collaborators; therefore, why not collaborate with other space owners.
  3. No need to predict the future, we are going to create it.
  4. Get those tough questions answered with expert panelists.
  5. Did someone say food trucks?
  6. Check out beautiful Austin!
  7. Finally meet people face-to-face that we’ve been talking to on Facebook, Google groups, and Twitter- #newfriends
  8. The Work Spot is hosting The Unofficial GCUC Coworkaholics Pre-Party the night before.
  9. All the cool kids are doing it.

Duluth Mayor Nancy Harris and Young Professionals

Yesterday was Mayor Nancy Harris’s State of the City Address, and we were thrilled to have been in attendance as well as being mentioned in her slide show! Her presentation focused on building the city to become a desirable place for Millennials (born 1982-2000) in order for growth. Faye Edmonson summed up the event perfectly on Patch.com by quoting Mayor Harris’s main points:

  • “Young professionals also want to have opportunities to become engaged in the community”
  • “Young professionals usually organize around issues rather than go to meetings on a regular basis”
  • “Today’s young people tend to be lifelong learners looking for authenticity”
  • “If we involve young people in our city, they’re going to stay here”
  • Nancy also mentioned the Work Spot in her speech by emphasizing the importance of entrepreneurs in the community: “Providing multiple earning options where young entrepreneurs can flourish, such as the Work Spot, a coworking environment, also are desirable.”

We understand the importance of collaboration, connectedness, entrepreneurship, and guess what? So do Millennials. With this in mind, we have very exciting programs  for Millennials and entrepreneurs at the Work Spot.

Our goals for 2013 coincide with Nancy Harris and the city of Duluth; we can’t wait to see local businesses grow, community involvement evolve, and for Duluth to become a hub for entrepreneurs to come for resources, support, and success.

StateoftheCityDuluth Economic Manager Chris McGahee, left, with Kristin Donaldson, who represented The Work Spot. Credit: Faye Edmundson

Coworking > Co-working

CoworkingThis just might be the shortest blog post to date.  Friendly reminder, we think it’s spelled “coworking.” :)

Check out the full conversation from DeskMag’s article, Coworking or co-working?



Business Centers vs. Coworking


As the word “coworking” has begun to spread, and people are understanding the concept, we often hear these two phrases a lot: “So, you’re like Regus?” and “Ohh, so you’re a business center.”

We can understand where these two thoughts come from, but we wanted to get the word out and set the record straight. Deskmag also reacted to a publication from Regus that boldly defined coworking as something from the “past.” Deskmag has also written about how business centers and coworking spaces are not in competition with one another even though there are overlapping clientele.

Coworking Regus
 People can voluntarily work with one another Many corporations place employees at locations
Attracting individuals Attracting companies
Unique and culturally different locations Many standardized locations
Can be geared towards different specialties, (tech coworking, artistic coworking, women’s coworking) Not specialized
Flexibility to bring in community culture (example: local art work in shared space) Limited flexibility
Cell phones Answering service
Anything but corporate Corporatey
Happy Hour (some locations) Dry
Collaboration encouraged Grey area
Come talk to us about your needs in person Get an online quote


Here are just a few points, and there are many more not mentioned. Maybe we are biased, but at the end of the day coworking is awesome and we want more people to be a part of it.  Collaboration is the name of the game, no matter where it happens.




Photo credit


Intern- or no Intern that is the question…

The Work Spot has just completed another successful semester with a super-duper sharp intern. Many businesses often find interns to be very helpful, but how do you know if this will be the right fit for you and your business?

  • Do you have time? Interns take a lot of hands on effort, especially in the beginning. Time out your work week and see how many hours a week you can commit to your intern before you even start the search.
  • Have a syllabus. Most schools require the intern to turn in a syllabus prepared by the company of the tasks and duties that will be taking place.  Write the backbone, or main points once to save you time in the future, and then adapt the syllabus on a case-by-case basis depending on the strengths of your intern.
  • Do not just get an intern to get coffee or file papers. This relationship needs to be mutually beneficial.
  • When he/she starts their internship, find out about their hobbies, classes they are taking, and academic strengths. Build a solid relationship.
  • You can often learn from them. Today’s intern generation is super savvy with technology. For example, maybe there is a mobile application that can help with organization that you don’t know about?
  • Give your intern assorted tasks, feedback, a task that he/she can complete from beginning to end.  Let them know the importance of their work and make them feel part of the team.

An intern is a win-win and you could be building company loyalty which could create a great future employee. Get creative, don’t be afraid to take a student under your wing, and encourage your intern to share their future successes with you even when their time with you is done. And remember, HAVE FUN!

If you would like to learn more about getting an intern or resources to find one email us and we’ll be happy to chat with you.

Ready. Set. Launch! 7 Points to Consider When Starting Your Business

On November 30th we had the pleasure of attending an inspiring and informative event geared towards entrepreneurs.  It was presented by Chevon Hines, a driven and passionate young woman who graduated with her undergrad in May 2012. She had the vision to start her own company and she did; this was the first event she put on as Chevon Hines Enterprises.

The event was a panel of 4 experts who had the experience and wisdom necessary to guide and advice new business owners.

So whether you are a recent startup or have been in business for 20 years, the panel of experts shared some very helpful advice that can benefit everyone.

  • OK, so you have your big idea. Before you write a business plan, write a position paper, this should cover a few vital points: (1) What’s the problem in the industry? (2) What’s different about you? (3) Why does this difference matter?   This is helpful to know before you hit the road running to see that your product/service is actually needed in the industry.
  • Do you have an innovative idea? Someone’s going to catch up to you. Have a strategic plan to deal with it when it happens and a plan to keep moving forward.
  • What is your end result? A panelist said that that he asked this question to many new business owners and they didn’t have a clue. Are you trying to eventually sell it? Have it acquired?  There are only a few options, so pick one for now and work it.
  • Understand  the legalities of your business, this can help you avoid a lot of future headaches.
  • Have an operating agreement with your co-owners. Get it out of the way in the beginning and this will also help you avoid more potential future headaches.
  • One of the panelists invests in new businesses, when asked what he looks for in a person to invest with, he responded: “Does this person have passion, optimism, and character? Do I trust you as a business person, and do I believe in the value you are bringing to the customer?”
  • Learn profit and loss statements. Even if you are not dealing with lots of the financial statements, you should know when and how you are making money within your business.

Whatever you are doing to start/grow your business just know you are not alone, and there are countless resources for you. Stop by The Work Spot and find out how you can tap into some our resources to help you accelerate your business. We have a lot of exciting things happening and we want to collaborate with you!

Peanut Butter Jelly Time!

 OK guys, it’s Jelly time. No it’s not that jiggly stuff you put on your toast.  Here’s how the experts explain it:

“Jelly is a casual working event. It’s taken place in over a hundred cities where people have come together (in a person’s home, a coffee shop, or an office) to work for the day. We provide chairs and sofas, wireless internet, and interesting people to talk to, collaborate with, and bounce ideas off of. You bring a laptop (or whatever you need to get your work done) and a friendly disposition.”

So I know what you’re thinking… isn’t this basically coworking? Kinda, yeah…but the best part is that you can try out our space for free and come back if you like us! Jelly is not networking, let us repeat, Jelly is not networking. Some people will come for a little socializing, while others will come with their headphones on.  Whatever your reason, we want you to come and be a part of this fun and productive environment.

Jelly in Gwinnett is held at The Work Spot and we had our first Jelly meet-up November 8th. It was a good first time turnout and we would love to see you there at the next one. Oh… did we mention it’s FREE?

Jelly in Gwinnett is held every second Thursday of every month with two sessions; first in the morning, 9:00 am-1:00 pm and again in the afternoon, 4:00 pm-8:00 pm.

Eventbrite - Jelly in Gwinnett- Morning Session

Eventbrite - JellyinGwinnett Afternoons

Check out our Jelly in Gwinnett Wiki Page :)

Want even more info?

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